Fine Gael Radically Rebrands To Stimulate Sales

Not since Marathon changed it’s name to Snickers and Prince changed his name to The Artist Formerly Known As Vaguely Sane has a rebranding taken such a feverish hold of the public imagination.

Fine Gael, formerly Old Blueshirt, is to relaunch under a new banner with a thrusting press, media, outdoor, and point of sale campaign. There will be an Internet tie in, just as soon as someone under 50 joins Young Fine Gael.

One of the lead press ads is reproduced below

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